paper

Quincee Chase

P.9

2/22/11

Rockwell font is a distinctive version of a geometric slab serif design. It was first invented in the 1930’s. The slab serifs, or Egyptians, originated in the 19^th century. Rockwell Regular is notable for its judiciously clipped slab serifs. In more recent years, this style of typeface has been increasingly used or text setting where their even color and visual impact can be exploited. Rockwell is based on slab serif design called Litho Antique. The Guinness World Records used Rockwell in some of their editions. New York Times uses some Rockwell font, and the arcade game Konami beatmania III uses Rockwell font for the song titles. Rockwell was mainly just used for display work for the Egyptians. This typeface is geometric, its upper- and lowercase “O” is more of a circle than an ellipse. The apex of uppercase “A” is distinct. The lowercase “a” is somewhat incongruous for a geometrically drawn typeface. Because of the mono weighted stroke, Rockwell is used for Primarily for display rather than lengthy bodies of text.

For this project, I am going to show this font off by making a cool design with letters going around a piece of artwork. Since this font was made for mainly display, I am trying to show it off the most by making the text stand out by using a different font for the typing, like Times New Roman, so that way the font will have more attraction to it.